CASE STUDY REGENA AG: Alchemy must work at all levels

REGENA-AG Production

© REGENA AG

When it comes to medication, many people prefer to use gentle alternatives such as herbal preparations, Schüssler salts or homeopathic remedies. And it is precisely in the latter area that REGENA AG knows its way around. It has been supplying the DACH region with high-quality homeopathic complex remedies for 60 years. And GUS-ERP has been ensuring efficiency in the background for five years.

Many people are familiar with homeopathic remedies, but less so with homeopathic complex remedies. These are a form of homeopathy in which not just a single active ingredient is used, but a combination of several active ingredients of plant, animal and/or mineral origin.

Leader in the complementary medicine market

REGENA AG in Tägerwilen TG is a leading company in Switzerland when it comes to homeopathic complex remedies. A large selection of these products can be found in Swiss pharmacies and drugstores under the brand name REGENAPLEX.

REGENA has been working with GUS ERP for five years. "GUS ERP is very familiar with the special features of phytotherapy and complementary medicine," explains Cécile Mandefield, President of the Board of Directors and CEO of REGENA AG.

She compares the GUS-OS suite with her own products: "The success of our product mixtures based on natural substances is the same as when we work with GUS: the alchemy has to work at all levels. Just like our REGENAPLEXES, the recipe for success requires above all a carrier substance as a basis, embodied here by the pharmaceutically validated GUS system. As a modular system, it has the advantage of being able to adapt according to urgency, available budget or changes in strategic direction."

Holistic ERP for holistic remedies

The GUS-OS Suite is a holistic, integrated ERP system for the process industry and logistics. It integrates modules such as customer relationship management (CRM), supply chain management (SCM), quality management, finance and controlling, business intelligence (BI) and document management including archiving.

GUS has specialized in areas in which other ERP systems are often not at home, such as pharmaceuticals, medical technology, chemicals or the food industry.

With the innovative GUS-OS Digital Hub, it is also possible to integrate external data and processes from customers and suppliers around the world.

Intensive cooperation

Cécile Mandefield was particularly impressed by the effective collaboration with the team during the introductory phase of GUS. Right from the start, they placed great value on this and pulled together in the same direction.

She draws another small comparison: "The collaboration was a stable basis, just like with our remedies. Then the active ingredients are added. In other words, a dynamic team that familiarizes itself with the company's processes and better understands the processes and needs." 

She adds: "We worked closely with the CIS team in all phases of the introduction of the merchandise management and production processes. This enabled them to react quickly, especially during the critical go-live phases."

Overall, those responsible at REGENA AG are very satisfied with the GUS ERP. "I can really recommend other companies in the process industry to take a closer look at the GUS solution," concludes Cécile Mandefield.

This article was made possible by GUS Schweiz AG. With the GUS-OS Suite, GUS-ERP offers a web-based ERP business solution for pharmaceuticals, medical technology, chemicals, cosmetics, food, food retail and logistics.

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